The GribChip Project
Video
In collaboration with Nicole Spakman, Iris Schep,
Daan Coelman, Michiel de Jong and Zouhair Benkabbou.
Daan Coelman, Michiel de Jong and Zouhair Benkabbou.
A video exploring the culture of consumption and speculating on the future of mass consumerism. Through a satirical lens, the project reveals the sheer volume of purchases and unnecessary possessions we accumulate, encouraging viewers to take stock of what they own. While minimalism has become an increasingly popular lifestyle choice, this project looks beyond the trend to explore how we arrived at this point and why we feel such a strong urge to declutter. It questions our relationship with consumption, ownership and the growing desire to live with less.
