Weather brands
Infoplaza
For Infoplaza's B2C brands, I created a wide range of designs, content and marketing materials for platforms such as Weeronline, Buienalarm and Weerplaza. My work focused on translating complex weather data and app features into clear, accessible and engaging visual communication for a broad consumer audience.
My work included producing explainer videos, infographics, a bit of UX/UI, social media content and marketing assets across various channels. I also designed in-app materials, including paywall visuals, App Store and Google Play assets, Meta ad creatives and other promotional content aimed at increasing user engagement and encouraging premium subscriptions. Beyond the design work, I collaborated closely with the marketing team on various initiatives to strengthen the brands, improve their visibility and support their growth.
My work included producing explainer videos, infographics, a bit of UX/UI, social media content and marketing assets across various channels. I also designed in-app materials, including paywall visuals, App Store and Google Play assets, Meta ad creatives and other promotional content aimed at increasing user engagement and encouraging premium subscriptions. Beyond the design work, I collaborated closely with the marketing team on various initiatives to strengthen the brands, improve their visibility and support their growth.
Video
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Visuals & Infographics
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App & Marketing content
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